According to ECA (Electronic Commerce Association): «Electronic commerce (e-commerce) covers any form of business or administrative transaction or information exchange, which was performed using any technology IT and telecommunications.” Therefore, the term Ecommerce stands for each completed transaction, undertaken solely on an electronic level, via the Internet, telephone and fax, without requiring the physical presence of the parties. To carry out such a transaction used complex programming mechanisms and the appropriate software, which allows the Electronic Data Interchange (Electronic Data Interchange- EDI) between the two counterparties.
The objectives of e-commerce extend to all economic sectors. The main uses today include automating, simplifying and redefining business processes, create personalized relationships, improve quality and create products and services, reducing costs and increasing profit margins.
It is obvious that the goals of e-commerce are basically two. The optimization of existing structures with the introduction of automation in business and the creation and testing of new products and services.
Electronic commerce offers the opportunity to increase the competitiveness of enterprises (with innovative business models, with personalized service, analysing purchasing behaviour data, etc.) and the creation of new businesses by exploiting the potentials of digital media such as Internet. Innovation is also an essential tool in today’s business environment for increased productivity, added value, extrovert competitiveness and sustainable development.