The use of Information and Communication Technologies (ICT) in the direction of e-commerce is a critical factor in shaping a new business environment. The concept of e-commerce is based on the multiple benefits the consumers can gain:

  • Access to new markets around the world resulting in:

    • Sales growth

    • Increasing Competitiveness

  • The supplier is addressed directly to the customer without involving intermediaries.

  • Reduce product cost

  • Operation 24 hours

  • Better communication and promotion of products

  • Possibility for more deals but also better management and consumer information

  • Optimal management of products and orders

  • Faster transaction processing

  • Better communication with the other companies

  • No movement is needed to a physical store

  • You can even buy a product which is not available in a physical store near your home

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